Meeting
& consultation
A conversation about occasion, fabric, silhouette, and personal style. Without rush.
Est. Bulgaria — Couture by Measure
Parushev
Fashion House
The measure of style is not the size.
It is character.
— About
In a world of fast fashion we choose time, attention, and precision.
Every garment at Fashion House Parushev begins with a conversation and ends with a story. We do not follow the client — we come to know them.
We work with classic cuts, natural fabrics, and techniques that demand hours where the industry seeks minutes. The result is clothing that does not age with trends — it grows with the person who wears it.
Atelier — Sofia
How we create
your garment
Five steps that turn one conversation into a garment made solely for you.
Meeting
Fabric
& details
Italian and English cloths, buttons, threads, linings — every element is a decision.
Taking
measurements
Over 20 measurements reflecting not only the body, but posture and movement.
Fittings
& adjustments
Two to four fittings. Here the garment begins to breathe with you.
Finished
garment
Hand finishing, final review, delivery. A garment that is only yours.
— Manifesto
We create garments
that follow the person,
not fashion.
Fashion House Parushev · Est. Bulgaria
— StoriesStories of
Stories of
quiet
light
Fashion is not only fabric. It is memory, feeling, and presence.
The stitch you cannot see
On hand-finished linings and invisible details that determine whether a jacket will last a decade.
The guest who ordered silence
One client, one jacket, and the question: what do we wear when we want to disappear into the light of a grand hall?
Memory in cloth
On fabrics from Byala, Preslav, and a small mill in Lucca, Italy — and the people who still know how to work slowly.
Gallery
Testimonials
"
For the first time I wore a garment created for me, not for someone else.
"
Exceptional attention to every detail. You feel that no one is rushing you.
"
You feel special from the first meeting — and that continues for as long as you wear the garment.
— ContactBook a time
Book a time
at the atelier.
The first consultation is free and without obligation. It is a conversation — about the occasion, taste, and the time we have.
Phone+359 88 000 0000
Emailatelier@parushev.fashion
AtelierTsar Ivan Shishman St., Sofia
HoursBy appointment